Moorcroft Heritage Visitor Centre

On the Moorcroft factory tour you are shown in detail every stage of the distinctive Moorcroft hand-made process with opportunity to question the people who are doing it. At some points it felt quite close to trade-secret territory. Because it's 100% hand-made, each stage was something which I could relate to as a very amateur occasional potter with hopes of utilising one or two techniques myself. It's a tiring tour because it's so detailed (bring a bottle of water!) but was 100% worth it for me – the best thing in my 3 pottery visits in Stoke and gave me some completely new ideas. But I’m not sure whether it would be quite so fascinating if you weren’t a hands-on potter yourself. It could be worth reading carefully in advance the summary of the Moorcroft technique on their website, as I did, because there's a lot to take in. The Moorcroft staff were very generous with their time on the tour. The Moorcroft items on display in the museum are truly beautiful.