Moorcroft Heritage Visitor Centre and its collection

Moorcroft Heritage Visitor Centre

With a team of highly knowledgeable and friendly sales advisers on hand, you can browse among what is said by many to be, the world's largest selection of limited editions, general ranges, exclusive shop designs, table lamps and shades all designed for the astute collector. All are displayed to breathtaking effect, in the Visitor Centre Shop, which also hosts our Grade II Listed Bottle Oven. The Moorcroft museum houses a fascinating collection of Moorcroft.

History & Anthropology  History & Anthropology Art & Design  Art & Design

Moorcroft Heritage Visitor Centre
W Moorcroft PLC Sandbach Road Bursley

Visitor information Moorcroft Heritage Visitor Centre

Opening hours

Monday Closed
Tuesday Closed
10:30 – 16:30
10:30 – 16:30
10:30 – 16:30
10:30 – 16:30
Sunday Closed




We don't have information about the facilities of Moorcroft Heritage Visitor Centre.

Location & Map

W Moorcroft PLC Sandbach Road Bursley, Stoke-on-Trent

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Moorcroft Heritage Visitor Centre Reviews

Moorcroft Heritage Visitor Centre has 2 ratings.

  • C
    Charles • Apr 22, 2022

    On the Moorcroft factory tour you are shown in detail every stage of the distinctive Moorcroft hand-made process with opportunity to question the people who are doing it. At some points it felt quite close to trade-secret territory. Because it's 100% hand-made, each stage was something which I could relate to as a very amateur occasional potter with hopes of utilising one or two techniques myself. It's a tiring tour because it's so detailed (bring a bottle of water!) but was 100% worth it for me – the best thing in my 3 pottery visits in Stoke and gave me some completely new ideas. But I’m not sure whether it would be quite so fascinating if you weren’t a hands-on potter yourself. It could be worth reading carefully in advance the summary of the Moorcroft technique on their website, as I did, because there's a lot to take in. The Moorcroft staff were very generous with their time on the tour. The Moorcroft items on display in the museum are truly beautiful.

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