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The Heineken Experience is housed in the former Heineken brewery in 1876. The building has served as a Heineken brewery until 1988. Visitors are introduced to more than 150 years of craftsmanship. In a show, Heineken shows that it is the most international beer in the world. In a 4D experience visitors experience how it feels like to be on a bottling line. In addition, visitors can design their personified beer bottle.

Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam

Museum type(s)

Specialized & Alternative


Profession & Craft Industrial heritage

Visitor information

Opening hours

Monday 10:30 am – 07:30 pm
Tuesday 10:30 am – 07:30 pm
Wednesday 10:30 am – 07:30 pm
Thursday 10:30 am – 07:30 pm
Friday 10:30 am – 09:00 pm
Saturday 10:30 am – 09:00 pm
Sunday 10:30 am – 09:00 pm


24 and 31 December closed at 16:00.

July - August:
Monday: 10:30 - 21:00
Tuesday: 10:30 - 21:00
Woensdag: 10:30 - 21:00
Thursday: 10:30 - 21:00
Friday: 10:30 - 21:00
Saturday: 10:30 - 21:00

More opening hours


0 - 11 Free
12 - 17 €14.50
18 and over €18.00
I Amsterdam City Card Free
Museumkaart Not valid

More admission


We don't have information about facilities of Heineken Experience.


Stadhouderskade 78, Amsterdam, The Netherlands


We don't have any current exhibition data of Heineken Experience.

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Heineken Experience has 4 ratings.

Friday, March 25, 2016 Mar 25, 2016

Not worth the price, it is mostly a good marketing tool for Heineken. Pretty crowded and a slow tour: tourist trap.

 Useful review  0
Monday, December 14, 2015 Dec 14, 2015

Even if you don’t like beer, you should visit the Heineken Experience. At first we thought it was a tourist trap, but it turned out we were totally wrong. You get to know about the history of Heineken, its traditions, production, and international presence.

 Useful review  0
Wednesday, October 28, 2015 Oct 28, 2015
(Review in Dutch)

Als Nederlander ben ik erg trots op het merk Heineken. De ‘Experience’ is al met al een leuke ervaring. Je krijgt veel informatie en het is lekker interactief. Aan te raden om met vrienden heen te gaan.

 Useful review  0

This rating is based on the rating of this museum on several other platforms.

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